October hits differently.
It’s Breast Cancer Awareness Month — a time to honor the fighters, lift up survivors, remember those we’ve lost, and remind every woman (and man) that early detection saves lives.
This year, we wanted to do more than wear pink — we wanted to carry it.
Meet the F*ck Cancer Bag — a limited-edition BirdieBlue Carry All, hand-cut from retired U.S. Ski Team race banners and sewn with love in Vermont. It’s bright, bold, and unapologetic. And it’s helping to fund real change.
👉 40% of proceeds from every F*ck Cancer Bag sold this month will be donated to the Breast Cancer Research Foundation (BCRF) — the highest-rated breast cancer organization in the country, funding the scientists and breakthroughs that save lives every single day.
Because when it comes to breast cancer, awareness is just the beginning. Action saves lives.
🎗️ Why We’re Saying F*ck Cancer
Every 14 seconds, a woman somewhere in the world is diagnosed with breast cancer.
Here in the U.S., thanks to decades of research and awareness, 64% of cases are now detected before the cancer spreads — dramatically improving survival rates.
That progress doesn’t happen by chance. It happens because of:
💗 Research — like the kind BCRF funds, driving innovations in early detection and treatment.
💗 Education — reminding women to schedule screenings and know their normal.
💗 Community — standing up, speaking out, and supporting one another.
We made the F*ck Cancer Bag for every woman who’s fought, is fighting, or has stood beside someone who has. Because sometimes, pink just isn’t enough — sometimes, you need to shout.
🩷 5 Breast Health Tips Every Woman Should Know
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Know your normal.
Get familiar with how your breasts look and feel. Report any changes — lumps, swelling, dimpling, pain — to your doctor right away. -
Schedule your mammogram.
Women aged 40 and older should get a mammogram every year (earlier if you have a family history). Early detection increases survival rates by up to 98%. -
Move your body.
Regular exercise can reduce breast cancer risk by 10–20%. Even a 30-minute walk counts. -
Limit alcohol and don’t smoke.
Both increase cancer risk — small lifestyle changes make a big difference. -
Talk about it.
Remind your friends, sisters, and coworkers to get screened. Sometimes, one text can save a life.
♻️ Pretty with Purpose
Like every BirdieBlue bag, the F*ck Cancer Carry All saves gear from landfills and supports women-led craftsmanship. Each tote is:
🩷 Upcycled from U.S. Ski Team race banners
🩷 Handmade in Vermont
🩷 Fully washable with a lifetime warranty
🩷 Supporting Breast Cancer Research Foundation (40% donated this October)
So when you carry this bag, you’re carrying more than your essentials — you’re carrying hope, strength, and the fight for a cure.
💪 Join the Movement
Whether you’ve been personally affected or simply want to help fund a future where fewer families hear the words “you have breast cancer,” this bag is your chance to take action.
💗 Shop the F*ck Cancer Bag
💗 Schedule your mammogram
💗 Share this post to spread awareness
Because awareness matters.
Research saves lives.
And sometimes, the only thing left to say is: F*ck Cancer.